Sep 30, 2026 · 5:27
Where Does Your Coffee Money Actually Go?
Why is coffee so expensive? Follow a cup from farm to café, then see how an imaginary five-dollar latte pays for beans, milk, staff, rent and other costs.
The coffee is in the cup. The costs are all around it.
0:59In under a minute
Why Is Coffee So Expensive? Where Your $5 Goes
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All amounts are illustrative, not industry averages. Sales tax and tips are excluded. Profit is shown before business tax.
Sources & further reading (3)
- National Coffee Association – Lifecycle of Coffee
https://www.aboutcoffee.org/origins/lifecycle-of-coffee/ - U.S. Small Business Administration – Plan your business
https://www.sba.gov/counseling/plan-your-business/ - International Coffee Organization – International Coffee Day
https://ico.org/international-coffee-day/