Taxes, explained simply · Episode 2
Oct 3, 2026 · 8:15
VAT Explained: Where Does the Money Actually Go?
Robo pays 120 for a pair of headphones – and 20 of that is VAT. So why does the shop only send 10 to the government? Nothing has disappeared. In this episode we follow the money backwards through a parts supplier, a manufacturer and a shop, and see how VAT is collected in pieces along the way – and why the chain stops at the customer.
Episode 2 of our series "Taxes, explained simply". Previous episode: Why Do We Have So Many Different Taxes? Next episode: taxes on work in different countries – and what a payslip leaves out.
In under a minute
You Pay 20 in VAT. Why Does the Shop Send Only 10?
Watch the Short →
All amounts are hypothetical illustrations in no particular currency, with a fictional 20% VAT rate. The example assumes three VAT-registered businesses, fully deductible VAT on the purchases shown and no special schemes; other business transactions are left out. Real rules differ by country: rates, exemptions, registration thresholds and limits on reclaiming VAT vary. The calculation explains the tax on a given price – it is not a prediction of how prices change when tax rates change. This video provides general education, not personal tax advice.
Sources & further reading (7)
- European Commission – How does VAT work?
https://taxation-customs.ec.europa.eu/taxation/vat/vat-directive/how-does-vat-work_en - European Commission – VAT deductions
https://taxation-customs.ec.europa.eu/taxation/vat/vat-directive/taxable-persons/deductions_en - European Commission – VAT returns
https://taxation-customs.ec.europa.eu/taxation/vat/vat-directive/vat-returns_en - GOV.UK – Charge, reclaim and record VAT
https://www.gov.uk/reclaim-vat - OECD – Consumption Tax Trends 2024
https://www.oecd.org/en/publications/2024/11/consumption-tax-trends-2024_57c7322a.html - French Treasury – Analyse de la composition des recettes de TVA
https://www.tresor.economie.gouv.fr/Articles/2025/09/25/analyse-de-la-composition-des-recettes-de-tva - European Commission – Proposal for the definitive VAT system (transitional arrangements since 1993), COM(2017) 569
https://eur-lex.europa.eu/legal-content/EN/ALL/?uri=COM%3A2017%3A569%3AFIN

